Internacionalização de empresas via consórcio de exportação

AUTOR(ES)
DATA DE PUBLICAÇÃO

2007

RESUMO

There are approximately five millions of small companies in Brazil. Among them, the majority have no knowledge on international markets. Until recently, only large companies sought to develop actions related to internationalization. Today, small businesses also are seeking this type of opportunity through exports to different countries. It is well known that the scarcity of financial resources, skilled people and information are constraints for these companies. However, those constraints may be overcome through strategic alliances. This study aims to analyze the internationalization of an export consortium from the furniture industry located in the state of Rio Grande do Sul, Brazil. The export consortium is a type of strategic alliance. One of this objective is to face shared problems. The research method was a case study. We interviewed: the chairman and the sales manager of the consortium; two directors and two export managers from the companies of the consortium; and two directors of companies that no longer belong to the consortium. We analyzed the theoretical approach on internationalization that best explains the internationalization process. We have also analyzed the value chain in order to identify where cooperation occurs and the organizational knowledge is shared among the companies. The results suggested the export consortium has accelerated the process of internationalization. Also, it has provided knowledge and learning to the companies with different levels of experience in international markets. Cooperation throughout the chain value has led to quality improvements, customized products to the target market and innovation in management and manufacturing process. Finally, we may state that this type of internationalization is a potential option for small companies from different industries

ASSUNTO(S)

furniture industry móveis administracao internationalization consórcio de exportação internacionalização consortium of exportation

ACESSO AO ARTIGO

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