Interações com a comunicação visual urbana pesquisa qualitativa em Porto Alegre e na BR-116, trecho Porto Alegre-Canoas / interações com a comunicação visual urbana pesquisa qualitativa em Porto Alegre e na BR-116, trecho Porto Alegre-Canoas

AUTOR(ES)
FONTE

IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia

DATA DE PUBLICAÇÃO

08/03/2004

RESUMO

Accumulation in city spaces of Urban Visual Communication materials entails the phenomenon known as visual pollution, which social agents interact variously with. This doctoral dissertation is centered on a qualitative research focusing on the social agents involved in Urban Visual Communication. The research corpus is both the city of Porto Alegre, in South Brazil, and the 15-km stretch of Highway 116 between Porto Alegre and Canoas, a city in the Greater Porto Alegre. Interactions observed resulted from the discourse of the various agents interviewed, namely, publicity agents, caterers, lease-holders of publicity spaces, administrators, law-makers, artists who seek support in such spaces, and people in general who circulate in the areas under observation and who, either in private interviews or in groups (focal groups), commented on how they interacted with the elements of Urban Visual Communication.

ASSUNTO(S)

comunicação visual urbana publicidade ao ar livre poluição visual interactions visual urban communication open-air publicity visual pollution interações comunicação visual urbana publicidade ao ar livre poluição visual interactions visual urban communication open-air publicity visual pollution comunicacao interações

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