Integration of the technology roadmapping (TRM) and the portfolio management for supporting the macro-phase of the pre-development of the PDP: case study in a small technological-based company. / Integração do technology roadmapping (TRM) e da gestão de portfólio para apoiar a macro-fase de pré-desenvolvimento do PDP: estudo de caso em uma pequena empresa de base tecnológica

AUTOR(ES)
DATA DE PUBLICAÇÃO

2009

RESUMO

Although the front-end activities are critical to the success of NPD, they are in fact almost ineffective in practice. One opportunity to improve them is the integration of methods used in front-end, which have been applied stand-alone. A bibliographical review showed that technology roadmapping (TRM) and portfolio management are stand out methods for the front-end of NPD. This finding motivated the research question of our work: Can the integration of TRM and portfolio management contribute to improve the front-end of NPD? Hence, this work evaluates the potential of this integration based on a case study at a small technology-based company. The study applied a method built in research for integrated application of technology roadmapping and portfolio management, the ITG method. In this specific case, the front-end of NPD benefited from the integration. Among the contributions are: the rising of front-end effectiveness and the alignment of new product project proposals with business strategies, market wants and technological capabilities. Therefore, the methods integration appears to constitute a productive field to help companies in the activities of the NPD front-end.

ASSUNTO(S)

desenvolvimento de produto planejamento estratégico de produtos portfolio management technology roadmapping gestão de portfólio technology roadmapping product development

ACESSO AO ARTIGO

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