Inovação tecnológica como fonte de vantagem competitiva na indústria de defensivos agrícolas

AUTOR(ES)
DATA DE PUBLICAÇÃO

2009

RESUMO

This work, performed in line with business strategy, addresses the issues of technological innovation and competitive advantage. The study aims to determine the relationship between technological innovation and competitive advantage of companies in the sector of agricultural chemicals. For it to be answered, a descriptive study was conducted through a quantitative research, using a sample of non-probabilistic. Data collection was conducted through a questionnaire with closed questions. Through factor analysis, it is analyzed the factors of technological innovation and competitive advantage. With the regression model range, there was the existence of relations between these two variables, a fact proven by analysis of canonical correlation, who answered the assumptions made, that technological innovation is related to the competitive advantage of companies. Also hit are the specific goals proposed by identifying factors related to technological innovation that exert influence on business, which resulted in Technological Vanguard","Innovative Posture and "Followers of the market, and also the factors related to competitive advantage that are relevant to the industry, which resulted in" Product Development", "Incentives Participation and New Ideas","Market Forces" and "Knowledge Base Internal. From these findings it appears the importance of the study of the relationship between technological innovation and competitive advantage in organizations.

ASSUNTO(S)

technological innovation technological product innovation inovação tecnológica vantagem competitiva administracao de empresas inovação tecnológica de produto análise estrutural da indústria technological product process competitive advantage inovação tecnológica de processo theory of resources teoria dos recursos (rbv) structural analysis of industry

ACESSO AO ARTIGO

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