Gramática visual: a linguagem do visível

AUTOR(ES)
DATA DE PUBLICAÇÃO

2008

RESUMO

An almost exclusive presence in the media, the image as a visual representation pervades all areas and segments of society. It represents more than an aesthetic resource in the allegorical sense, assuming a decisive role in the construction of meanings. The objective of this study was to identify the theoretical aspects and discursive formal elements of visual representation in order to enable the elaboration of a grammatical-visual syntax. In this sense, the universe of the Visual Language had been exploited in order to understand the dimension that the structuring of the image as language occupies in the communication process. This study starts from the basic premise that regardless the fact that image as representation has a polysemous character, its structuration - on the basis of what we call Visual Grammar sustained by semiotics, gestaltic and aesthetics theories - would reduce the polysemy and, consequently, increase the level of understanding of its contents, increasing the degree of objectivity intended by those that make use of it as a means of communication. It assumes an aesthetic, cognitive, philosophical and semiotic reflection as a basis and path in the constitution of a structured Visual Language. Furthermore, we believe that the organization of certain concepts, the review of other and the inclusion of new ones provided the presentation of a model we can call the "framework" of a grammar.

ASSUNTO(S)

comunicação visual estética linguagem engenharia de producao semiótica

ACESSO AO ARTIGO

Documentos Relacionados