Geociencias, comunicação e cidadania : aspectos da construção de dialogos numa televisão de natureza publica

AUTOR(ES)
DATA DE PUBLICAÇÃO

2005

RESUMO

The present work investigates and discusses the aspects of the construction of a dialogue involving actors from very distinct fields in a television of regional and public nature, regarding a singular project: the public communication of the science as a citizenship tool. The focus of our attention is a model of decision-taking about the construction of geoscientific news, particularly related to the environment. On one side, we analyze the particularities of the model, and, on the other, we discuss the size of that proposal and its contribution for the schedule of critical questions for the construction of a sustainable citizen society. The study concentrates mainly in guidelines meetings open for the participation of the community. The pioneering experience in broadcasting in Vale do Paraíba (São Paulo) offers arguments not only for the criticism of journalism but also to reconsider more efficient and citizen strategies of public communication of Science, mainly in the Geosciences field. On one side, our aim is to identify the actors who had participated in the meetings, the strategies used to "sell" their ideas and/or suggestions, and the profile of the presented suggestions, and, on the other side, to think over the guiding of the discussions, the aim of the negotiations and how the journalists worked with the material collected after each meeting. During the work, we try to answer to three essential questions: in what extent do strategic models as the citizen guidelines, as well as the democratic ones, contribute to schedule journalism contents of geoscientific nature on television? What type of contribution do the actors not familiar with the journalism world (community) give, mainlyas regards the environment issue (view of the values/news, world reading and nature?) And finally, do the citizen guidelines create commitments, turn audience faithful? We have observed, among other things, that the community, when called to participate in projects like the citizen guidelines, shows appreciation, has significant contributions to offer, mainly regarding contents of environment nature, however, the values/news presented in the suggestions do not differ very much from the dominant values of media, as the view of environment is a fragmented one, of an immediate kind, restricted to the local problems, but that paradoxically sees the thematic of the sustainability in a large way. The citizen guidelines arise at least three great issues: the risks of the opening of the arenas of the decisions for the scientists and journalists, what the scientist and the broadcaster role in this kind of environment is; and what type of science and communication agenda the community builds

ASSUNTO(S)

comunicação na educação citizenship geociencias - estudo e ensino televisão na educação - vale do paraiba paulista (sp) cidadania education television geosciences communication in education

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