Gender and Entrepreneurship: a comparative study between the Causation and Effectuation approaches

AUTOR(ES)

Melo, Felipe Luiz Neves Bezerra de

FONTE

BBR, Braz. Bus. Rev.

DATA DE PUBLICAÇÃO

03/06/2019

RESUMO

RESUMO A literatura sobre o papel do gênero no empreendedorismo cresceu consideravelmente nos últimos anos, entretanto pouco se estudou sobre sua influência na concepção de um negócio (FRIGOTTO; DELLA VALLE, 2016). Em busca de evidências que auxiliem a elucidar o debate sobre essa lacuna, esta pesquisa buscou verificar se há associação entre gênero e o modo de empreender à luz das abordagens Causation - baseada na causalidade - e Effectuation - baseada em contingências - (SARASVATHY, 2001). Para tanto, foi realizada uma pesquisa com Microempreendedores Individuais (MEI) na cidade de Nova Cruz/RN. A amostra aleatória foi constituída por 100 respondentes. O instrumento de pesquisa foi composto por perguntas fechadas, compreendendo o perfil do empreendedor, perfil da empresa e as abordagens Causation e Effectuation. Para a análise dos dados, foram utilizadas as técnicas de análise fatorial e regressão linear múltipla. Os resultados demonstram associação positiva entre o gênero feminino e a perspectiva Causation.ABSTRACT The literature on the role of gender in entrepreneurship has been growing significantly in recent last years (FRIGOTTO; DELLA VALLE, 2016). However, little has been studied about the influence of gender in the conception of a business venture. In the search for empirical evidence to elucidate the debate about this gap in the literature, this research sought to verify whether there is an association between gender and the approaches Causation - based on causality - and Effectuation - based on contingencies - (SARASVATHY, 2001). For this purpose, a survey was conducted with Individual Micro Entrepreneurs (MEI) in the city of Nova Cruz/RN. A probabilistic random sample of 100 respondents was collected. The survey was composed of closed questions, including the profile of the entrepreneur, company profile and the Causation and Effectuation questions. The techniques of factorial analysis and multiple linear regression were used for data analysis. The results show a positive and statistically significant association between the female gender and the Causation perspective.

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