Fatores de resistência ao processo de implementação de um centro de serviços compartilhados : uma abordagem segundo a teoria institucional / Resistance factors in the process of implementing a shared service center : an approach in theory institutional

AUTOR(ES)
DATA DE PUBLICAÇÃO

2009

RESUMO

The following research brings a study on a large-scale organizational change in an international hotel chain. The change has as its focus the implementation of a Shared Service Center (SSC) that accomplishes the administrative, accounting and financial processes in a centralized way in more than forty hotel unities of the group. In order to implement changes of such magnitude, it is necessary to deal with internal resistances within the organization that appear during the process. In this sense, this research aims to study which are the main resistances involved in a change process, based on the resistance elements indicated by Burns and Scapens (2000). Influenced by the Old Institutional Economics (OIE), the present research has been developed to bring an intra-organizational focus to the change processes, and it intends to solve some criticism brought toward the first researches developed by the New Institutional Sociology (NIS). Those researches would describe the change processes as being linear and unavoidable, and, through such processes, the actors supposedly became voluntarily isomorphic to the institutions. Based on those ideas, this paper intends to analyze the following elements of resistance: (i) formal and overt due to competing interests; (ii) by lack of capability (knowledge and experience); and (iii) by attachment to the institutions set in the environment, identifying which are the most important resistances and how they would relate to the process of institutionalization considered by Burns and Scapens (2000) in the encoding, enacting, reproduction and institutionalization process. Thus, through descriptive research, using qualitative and quantitative techniques, interviews, surveys and through multivariate analysis such as Conglomerate Analysis, Correspondence Analysis (ANACOR), Homogeneity Analysis (HOMALS) and Categorical Principal Component Analysis (CAPTCA), the research aims to analyze and observe how operational managers (general managers and assistant managers of the hotel unities) and corporative managers (board members) assimilate and realize the change promoted by the implementation of a SSC. On its turn, the SSC, being a recent model on the organizations, was implemented in 42 hotel unities of the group, distributed in five brands with distinct characteristics, through a migration chronogram lasting 18 months. The findings led to the conclusion that the main resistances to the process are related to the resistance by lack of capability and by attachment to the existing institutions. It is necessary to consider that the elements of the resistance are interconnected, and they should be analyzed in action plans aiming the complete institutionalization within the new model of the SSC. The results of this research bring inputs to consider that the identification of the main resistances in an institutionalization process, as described by Burns and Scarpens (2000). Those inputs are very useful to lead actions and strategies, in order to guide the complete institutionalization of the model. In this specific case observed, the analysis of the elements of resistance illuminates the possible reasons for which there is, by the operational managers, resistance by lack of knowledge, resistance which is mainly connected to the essential subjects related to the analysis of accounting and financial information. Additionally, the research raises arguments on the possible causes of the resistance of such operational managers, caused by attachment to the institutions, specifically on the superior brands, in which there is a demand for specific and different information because of the complexity of those unities when compared to the economical brands. The conclusions work as an important guide, both to the organization focused in this study and to the ones that possibly may go through similar change processes or that may be trying to implement a center of shared services, a recent solution that is in expansion in Brazil.

ASSUNTO(S)

institucionalização resistência institutionalization shared service centers (ssc) centro de serviços compartilhados (csc) resistance

ACESSO AO ARTIGO

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