Consumo e reconhecimento social: a valorizaÃÃo do âmorar bemâ entre novas elites do Recife

AUTOR(ES)
DATA DE PUBLICAÇÃO

2006

RESUMO

In order to explore the logic of social status among Recifeâs elites, this work approaches the consumption of home-interior-design by individuals that have recently experienced social ascension. Among further important features of their social potentialities, these individuals have high level of professional expertise and show an individualistic notion of family and society. The purpose of the study is to understand the aesthetics of a specific object system that became wide-spread among the options of the focused consumers: the clean style(and its variations). This aesthetical pattern is being applied to interior design and also to other expressions of the personal images of these individuals. The research was based on qualitative methodology, in which ethnographical observation,interviews and the analysis of some media information related to home-interior-design constitutes the main tools. Three different contexts related to this subject were investigated: the consumerâs point of view, the symbolic field of professional activities in home-design and the world of home-design market. The examination of these different contexts revealed the fact that the adoption of the formal cleanness rule, among others central features of the clean aesthetics, attends to the rationalistic interests of the consumers, related to the construction of a differentiated personal image for them. It also satisfies such a pragmatic disposition engendered in their life experience

ASSUNTO(S)

consumo homeinterior-design antropologia reconhecimento social design de interiores residenciais novas elites social recognition consumption the new elites

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