Competição global uma contribuição para o estudo da competitividade da indústria paulista / Global Competition a contribution to the Brazilian manufacturer competitiveness research

AUTOR(ES)
DATA DE PUBLICAÇÃO

2005

RESUMO

This study has the objective of measuring and evaluating the readiness to export of Manufacturing Companies from São Paulo (Brazilian State) using the theoretical mainframe present in the literature about International Strategy and Marketing and the software CORE (Company Readiness to Export) developed by Michigan State University. As secondary aims, it is expected to gauge the applicability of this software to the Brazilian context and to raise hypothesis over public policies capable of being implemented in order to foment the Brazilian manufacturers exports. This work is sustained in a descriptive research, conducted on a random sample composed of 393 manufacturing companies based in São Paulo State. The main conclusions point to the lack of readiness to export of manufacturing companies based in São Paulo State and, simultaneously, suggest strategies and alternative actions to overcome these difficulties. The data analysis method included the elaboration of multiple and simple regression models to detect the influence of the independent variables (size, industry, international action, presence of international capitals) over the dependent variable Readiness to Export.

ASSUNTO(S)

estratégia global comércio exterior global strategy international trade manufacturer competitiveness exportação international marketing core core marketing internacional competitividade industrial exporting

ACESSO AO ARTIGO

Documentos Relacionados