Como Utilizar Estratégias Emergentes / Mobilizing Emergent Strategies
AUTOR(ES)
Mariotto, Fabio Luiz
DATA DE PUBLICAÇÃO
24/11/2005
RESUMO
This paper reports on the first phase of a larger study focused on the occurrence of emergent (unplanned) strategies in business organizations and ways to take advantage of them. A critical review of the most pertinent literature bearing on this idea is given an account, a conceptual framework is proposed to serve as a basis for the empirical part of the study, the relevance of epistemology to managers is pointed out, and research questions and methods are proposed for the second phase. The pivotal purpose of the entire study is to know to what extent organizations can get ready to use emergent strategies effectively and thus improve their strategy processes.
ASSUNTO(S)
estratégia empresarial processo estratégico estratégias emergentes
