Avaliação de opções pré-compra de cursos tecnológicos de uma instituição privada de ensino superior em Fortaleza / Evaluation of pre-purchase of technology courses from a private institution of higher education in Fortaleza

AUTOR(ES)

Daniel Farias Silveira

DATA DE PUBLICAÇÃO

2007

RESUMO

The basic necessities of consumers situated in pre purchase stage are universal. Nevertheless, exist important cultural diferences in manners through which the consumers behaviour is brought about in the practice. Thus, the study of the consumers behaviour is of total relevance in strategies determinations of marketing in an organization. On that standard, a study was developed which aimed to analyse the variables which interfere on choices decision from technological superior courses in students perception of superior private education institution in Fortaleza city. In terms of methodology which fundamented the research can be pointed out that the type of relationship among the variables in this study characterized it as descriptive, while the variables nature, on this research, had qualitative character, in its first fase and quantitative in the second one. It was Adopted the ex-post-facto outlining constituting the IES Ateneu in Fortaleza city the studys aim. The datas collection was acomplished in primary sources (survey) and in secondary resources (bibliographic research). The researchs sample was composed by 154 students in superior technological courses. The studys result evidence the fact that, among the factors which most influence the option for technological graduation courses is in the first place the fees price and in the second place its duration. it was also verified that the family and friends are the greatest students contributors in the moment of students choice for a teaching institution.

ASSUNTO(S)

pre purchase technology course curso tecnológico ensino superior educational marketing high teaching administracao ensino superior - brasil pré-compra marketing educacional ensino profissional - brasil

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