Attitudes towards on-line auctions: a study with brazilians internet users. / Atitudes em relação a sites de leilão on-line: um estudo exploratório com internautas brasileiros

AUTOR(ES)
DATA DE PUBLICAÇÃO

2004

RESUMO

The aim of this research paper is to identify the dimension of internauts? attitudes towards online auctions? websites through a questionnaire application for data collecting and posterior evaluation of global attitude. This paper presents at first some attitude concepts from a historical perspective, the most known structural models and the most used ways for attitude evaluating. Some concepts about eletronic commerce, focusing on online actions are also discussed. Then a scale was developed based on the literature review and in interviews made with the website?s users, in order to measure attitudes. With the purpose of analyzing and validating the scale an exploratory research was done with more than five hundred internauts and using factorial analysis a model where the global attitude was evaluated has been constructed.

ASSUNTO(S)

on-line auction leilão on-line attitude comércio eletrônico eletronic commerce atitude

Documentos Relacionados