AS ESTRATÉGIAS DE COMUNICAÇÃO DA LIGA FUTSAL 2008 Comunicação e Negócios versus Futebol Arte

AUTOR(ES)
DATA DE PUBLICAÇÃO

2009

RESUMO

This study approaches the communication strategies and marketing that are accomplished by CBFS to publish the Liga Futsal, then, the Brazilian Championship of futsal (indoor football). The main objective of this research is to show which are the communication actions and marketing of the Liga Futsal and to verify if they are being well administered by the Confederation or specialized companies. It is intended, also, to analyze as the communication can become to useful tool in the popularization of de futsal clubs and the Liga Futsal. Clubs as Malwee Futsal, of Jaraguá do Sul, and PEC of Petrópolis, have been modernizing their communication departments and marketing in order to assist their several publics better. Such progresses can be modest until the moment, however it is undeniable that few then the Liga Futsal is winning projection in the national scenery. Through interviews with professionals of the Confederation, clubs, mídia, companies, etc, it was possible to evaluate the actions of de League communication. It was doing a study situacional case of the Liga Futsal and the resulting initial registration notes, that introduce some marketing strategies of the Brazilian futsal.(AU)

ASSUNTO(S)

sports marketing marketing esportivo communication indoor soccer futebol de salão comunicação comunicacao

ACESSO AO ARTIGO

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