Análise das ações e estruturas do u-commerce integradas com gestão do conhecimento nas agroindústrias do Oeste do Estado do Paraná

AUTOR(ES)

Edson Luiz da Silva

DATA DE PUBLICAÇÃO

2008

RESUMO

The objective of this report was constituted in identify how the agro industries from the west of Paraná State are using the possibilities and advantages of the usage from new technologies and the u-commerce. Integrating them with the knowledge management to develop and advance the attractiveness in their products and services, in addition to that, consolidate the organization image facing the society. To achieve this objective described, it was developed the following specific objectives: a) characterize the structure of u-commerce forming the information technology with the marketing in agro industries; b) Identify the actions and the knowledge management in the usage of u-commerce forming the information technology with the marketing structure used by the agro industries; c) Outline the usage of new information technologies with the clients; d) Identify the exploration possibilities of marketing strategies joining the usage of u-commerce along with the clients. The universe of the research was compounded by 56 (fifty-six) agro industries divided in 22 (twenty-two) cities. In this research it was used the quantitative and qualitative methods, exploratory and descriptive research. This one permitted to notice that the agro industries from the west of Paraná do not use or do not know the u-commerce conception, such as bring a differential in the client relationship and it is a support to the marketing structure, when they are connected with the knowledge management. They use the IT (Information Technology) to the optimization and dissemination of information. It was checked also that there are paradigms which unable the comprehension and the approach of new administrative tendencies in the basement to reach decisions

ASSUNTO(S)

knowledge management administracao agroindústrias gestão do conhecimento u-commerce agro industries gestão do conhecimento; comércio eletrônico; marketing na internet u-commerce

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