Análise da relação entre as características empreendedoras e tecnógicas e desempenho internacional de empresas industriais brasileiras

AUTOR(ES)

Angelo Brero

DATA DE PUBLICAÇÃO

2007

RESUMO

For some time foreign marketing researches has been developed. There are several motivations and core relations mentioned in these researches, and is possible to identify as one of the most referred subjects the reasons that drive one firm toward exportation process. Furthermore, there are researches that suggest the existence of variables common to organizations that might provide general understanding about the exportation process reasons. Among the revised researches in this paper are Bilkeys (1978) and Cavusgil e Nevins (1981) that identified exportation activity motivation from firms technological and entrepreneurship characteristics. Further to exportation profile comprehension it is important to understand whether the firms characteristics may provide a superior performance of the firm. This was the present study motivation, which established as general achievement the analysis of entrepreneurship and technology characteristics relationship of with internation performance of Brazilian industrial firms. It was studied the influence of exportation activities of one firm in its financial performance as well as the size contribution in this process. In order to progress on this research development 976 Brazilian industrial firms from Gazeta Mercantil database were contacted. 208 firms replied to the present research submited questionnaire, related to entrepreneurship profile, technology investments and exportation activities. The questionnaire data was complemented with size and financial performance information from Gazeta Mercantil database in a three years base. Statistics analysis demonstrated that exportation performance varies according to the industrial activity and it was influenced by firms characteristics. Furthermore, it showed influences of exportation degree to the performance of firms and that exportation performance is related to exportation activities persistence.

ASSUNTO(S)

visão baseada em recursos da estratégia desempenho financeiro brazilian industry rbv strategy indústria brasileira nternationalization financial performance administracao de empresas export characteristics modelos de internacionalização internationalization models internacionalização características exportadoras

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