ALINHAMENTO ESTRATÉGICO DA TECNOLOGIA DA INFORMAÇÃO: UM ESTUDO DE CASO DAS UNIDADES DE NEGÓCIO DO SEGMENTO DE REFINO DA PETROBRAS / STRATEGICAL ALIGNMENT OF THE TECHNOLOGY OF INFORMATION: A STUDY OF CASE IN THE UNITS OF BUSINESS OF THE SEGMENT OF REFINING OF THE PETROBRAS

AUTOR(ES)
DATA DE PUBLICAÇÃO

2003

RESUMO

Although evidences in the literature are found that the Information Technology (IT) has the power to transform industries and markets, many organizations are still confronted with difficulties in the use of this potential to get competitive advantages. The promotion of the strategical alignment during all the stages of the planning process can assist the executives of the organizations in the implementation of actions that optimize the strategical use of IT. The present survey involved a study of multiple cases in the Business Units of the Refining of the Petrobras, with the objective to construct a model to assist the management of the Information Technology in view of guaranteeing the alignment of its actions with the strategies of the business, in order to increase the contribution of IT for a better performance of these Units. Assuring this alignment, has become particularly necessary with the strong competition in the oil sector, as a result of the opening of its market, in Brazil, since January 2002. In the light of the theoretical reference, this study concludes that, in the Units in question, there is merely a partial alignment of IT with the organization´s strategic objectives. The study proposes some mechanisms to mitigate the factors that inhibit the promotion of a higher degree of IT´s strategic alignment. As an additional contribution, this study suggests that the promotion of the strategical alignment of IT be carried out in the context of the life cycle of the Balanced Scorecard (BSC), that is being implemented in the firm.

ASSUNTO(S)

petroleum refining tecnologia da informacao alinhamento estrategico strategy estrategia information technology strategic alignment refino de petroleo

ACESSO AO ARTIGO

Documentos Relacionados