Adequação e persuasão: da teoria da linguagem ao discurso publicitário / Adequacy and persuasion: from theory of language to advertising discourse

AUTOR(ES)
DATA DE PUBLICAÇÃO

2009

RESUMO

This work intents to make a large and grounded research about the linguistic technics of construction of meaning in advertising. From the history of language and discourse theories, this research will make a definition for the rethorical and discoursive strategies which stimulates a kind of socio-affective integration in the new consumism culture. After this, we proceed by an investigation about the origins and main concepts of Discourse Analysis. The different conceptions of language and discourse help-us to understand the semantic potencials which compose the everyday advertising discourse. The Advertising is today a suasory force at attribution of meanings to the world, by the stimulating the hedonist consuming. If we live in a meaningless time, the Advertising is a meaning-island, a symbolic safe-port. This research intents think the contents and values communicated by the contemporary Advertising, and also think his verbal and non-verbal ways of communication

ASSUNTO(S)

discurso análise do discurso publicidade comunicação de massa e linguagem language discourse linguistica publicidade linguagem advertising

ACESSO AO ARTIGO

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