A percepção dos hóspedes quanto aos atributos oferecidos pelos hotéis voltados para o turismo de negócios na cidade de São Paulo. / Guests perception of the attributes offered by hotels directed to business tourism in the city of São Paulo.

AUTOR(ES)
DATA DE PUBLICAÇÃO

2004

RESUMO

business tourist behavior concerning hosting. Due to the dynamism of hotel demand, is expected that professionals and academics be stimulated to prospect and study the hotel market for business tourism. This research is the outcome of the recognition, in the hotel market, of the advantages of knowing the needs of a certain guest profile. Business tourism is an important segment of the tourism market and generates a great demand in some specific regions. The purpose of the research is, from the overview of the characteristics of tourism market and hotels segment, discuss the business tourist perspective of the attributes offered by hotels that justify their preference for a specific project. Research bibliography combined with an exploration in the city of São Paulo, allowed some hypothesis regarding

ASSUNTO(S)

segmentação de mercado market segmentation hotels hotéis

ACESSO AO ARTIGO

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