A forma da persuasão
AUTOR(ES)
Maria Izabel de Oliveira Massoni
DATA DE PUBLICAÇÃO
2003
RESUMO
The purpose of this research is to analyze the types of socio-communicative relations expressed in two specific super structural kinds of opinion genre and their developments on textual surface based on Perelman and Olbrechts- Tyteca (1996). Two discursive situations will be taken into account: provoke and increase adherence. Any typology should consider the socio-communicative situation. We tried to verify how the schematic categories related to this genre present specific properties when these two types of situations are considered in their very conception.This way, the adherence supposes that an interaction polemical context of struggle for the "truth" with an assumed divergence between the speaker and the audience exists (at least at some point). The increase of adherence requires a context in which there is an assumption of adherence guaranteed by the audience to the speaker s statement. We propose a super structural typology that supplements the argumentative stricto sensu type presented by Kock and Favero (1987). Our proposal is based upon Ducrot polyphonic theory and Perelman studies. The situation of redefinition/realignment of concepts within the canonical categories of Agreement - Disagreement - Argument -Conclusion is claimed to the conquest of adherence. The situation of reinforcing the concepts within the schema Premise - Arguments - (Counter-Arguments) - Conclusion is claimed to the increase of adherence.
ASSUNTO(S)
persuasão (retorica) teses oratoria retorica
