A dinâmica dos novos formatos na televisão aberta brasileira

AUTOR(ES)
DATA DE PUBLICAÇÃO

2008

RESUMO

The objective of this study is to explain the dynamics of new formats, particularly reality-shows, among main Brazilian open television channels. Through the analysis of Brazilian versions for reality-shows Big Brother (produced by Rede Globo Television) and The Apprentice (produced by Record Television), the study aims to identify the strategies used by TV channels to attract the audience for this new entertainment, as well as the references selected by producers in order to facilitate the identification of the audience with the contents of these TV productions. Based on theory of cultural studies, this study also intends to detect the values present in the speeches of presenters and participants of both productions, as well as in their audiovisual narrative. The analysis confronts this new TV format with concepts such as hegemony and globalization, considering the specific features of both reality-shows based on foreign productions, adapted for Brazilian audiences.

ASSUNTO(S)

formatos televisão formats reality-show hegemony comunicacao reality-show television hegemonia

ACESSO AO ARTIGO

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