Advertising
Mostrando 25-36 de 484 artigos, teses e dissertações.
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25. Antimicrobial activity of mouth rinses against bacteria that initially colonizes dental’s surface
Resumo Introdução Muita publicidade sobre enxaguatórios bucais é veiculada em todos os meios de comunicação apelando para o efeito anti-placa e prestando um desserviço à comunidade. Grande quantidade de enxaguatórios bucais está disponível no mercado e estes diferem em suas composições e eficácia antimicrobiana. Objetivo Neste estudo, avaliam
Rev. odontol. UNESP. Publicado em: 02/05/2019
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26. Authentic Cuba: analysis of tourism advertising, 2002-2016
Resumo O turismo e a publicidade configuram-se como campos de estudos que ganham interesse e espaço no mundo acadêmico, essencialmente no âmbito das Ciências Sociais Aplicadas. O presente trabalho busca analisar o discurso publicitário turístico cubano, proporcionando interpretações possíveis dos conteúdos (texto/imagem) contidos na sua publicidade
Rev. Bras. Pesq. Tur.. Publicado em: 15/04/2019
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27. Heritage signs and symbols in marketing actions: is a relationship possible? Considerations from the advertising of National Sweets Fair (Fenadoce) in Pelotas, RS, Brazil
Resumo Este estudo surgiu da necessidade de compreender se o marketing, pautado pela estra-tégia mercadológica, considera os signos e signos patrimoniais para a construção da marca e imagem no turismo. Na busca por responder este questionamento, a metodolo-gia utilizada foi a investigação exploratória de caráter qualitativa, desenvolvido por meio de
Rev. Bras. Pesq. Tur.. Publicado em: 15/04/2019
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28. Medindo a propaganda negativa na TV, rádio, debates, imprensa e Facebook: o caso das eleições presidenciais de 2014
Resumo Este artigo analisa as estratégias discursivas dos candidatos Dilma Rousseff, Aécio Neves e Marina Silva durante a eleição presidencial de 2014. O seu objetivo é medir a variação da propaganda negativa veiculada no Horário Gratuito de Propaganda Eleitoral do rádio e da televisão, nos debates eleitorais, nas declarações dos candidatos publi
Intercom, Rev. Bras. Ciênc. Comun.. Publicado em: 15/04/2019
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29. Prohibiting pet crayfish does not consistently reduce their availability online
Abstract The pet trade is a significant source of introductions of non-indigenous aquatic species, such as crayfish. To test whether legislation that regulates the ownership of ornamental animals for aquariums had the desired effect of reducing the availability of those pets, classified advertising websites were monitored for sales of crayfish in jurisdictio
Nauplius. Publicado em: 01/11/2018
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30. El efecto de los advergames, los banners y el tipo de usuario sobre la actitud hacia la marca y la intención de compra
Abstract Purpose: This research was intended to analyze the effectiveness of advergames in comparison with banners. In addition, it seeks to analyze whether the type of user (someone who just casually browses the Internet vs. someone looking for product information on the Internet) will influence the effectiveness of both Internet advertising formats. Des
Rev. bras. gest. neg.. Publicado em: 2018-04
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31. STRENGTHENING KNOWLEDGE BASED SERVICES IN ARGENTINA
ABSTRACT Purpose: This study aims to analyze KBS in Argentina and to identify the main opportunities and challenges in order to make proposals for strengthening KBS exports through improving access to major markets, employment and human capital and indirect exports. Originality/value: This paper contributes to the discussion on KBS exports in Argentina. It
RAM, Rev. Adm. Mackenzie. Publicado em: 2017-12
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32. Attitudes toward privacy in social network and moral development of nursing students
Abstract Objective To compare attitudes toward privacy in with social network sites (SNSs) and moral development between undergraduates nursing and advertising students. Methods Cross-sectional study conducted with 324 nursing students and 209 advertising students selected by convenience sampling method in two universities in South Korea. Data were collect
Acta paul. enferm.. Publicado em: 2017-04
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33. Luxe et virtualité: le vertige du contrôle
AbstractThe communication of luxury brands had once counted on specific media (special shops, specific pages of magazines, its own advertising codes) distant from other more generic media vehicles, but nowadays such communication must define its new codes, in order to build its specificity in the new virtual media, starting with its presence on the internet,
Galáxia (São Paulo). Publicado em: 2015-12
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34. Fish consumption preferences and factors influencing it
Fish consumption preferences are affected by individuals’ socioeconomic characteristics. The aims of the present paper were (i) to obtain information on fish consumption level and frequency; (ii) to investigate the associations between the socioeconomic characteristics of consumers and their preferences; and (iii) to examine the influence of determinants o
Food Sci. Technol. Publicado em: 2015-04
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35. Bounded creativity: understanding the restrictions on creative work in advertising agencies
The theme of creativity has gained prominence among practitioners and academics, and the emergence of creative industries, which combine creativity and commercial logic, has rendered the topic even more relevant. Creativity is frequently associated with the existence of flexible organizational structures and organizational cultures that favor autonomy and fr
BAR, Braz. Adm. Rev.. Publicado em: 2015-03
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36. Ethical proceedings against dentists in Espírito Santo for infringements to the code of dental ethics
Just like any other profession, dentistry requires ethical and moral responsibilities that must be fulfilled, and the duty of every professional is to meet his obligations under the law. In light of the Código de Ética Odontológica (CEO - Code of Dental Ethics), this research aims to expound on the ethical violations committed by dentists in their practic
Braz. oral res.. Publicado em: 09/05/2014