Advertising Images
Mostrando 13-24 de 37 artigos, teses e dissertações.
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13. FRONTEIRAS E CONVERGÊNCIAS ENTRE PUBLICIDADE E FOTOJORNALISMO: ESTRATÉGIAS COMUNICACIONAIS DA IMAGEM PUBLICITÁRIA
This work aims to address some of the strategies of persuasion of advertising speech. From the perspective of its relation with journalism, mainly photojournalism, advertising tries to establish itself on strategies to make real and supposed evidence of the products qualities, which Floch means as advertising reference. Such strategies are based on figurativ
Publicado em: 2008
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14. IMAGES IN EDUCATIO: A STUDY ABOUT NATURE CONCEPTIONS IN ADVERTISEMENTS / IMAGENS NA EDUCAÇÃO: UM ESTUDO SOBRE A(S) CONCEPÇÃO(ÕES) DE NATUREZA EM ANÚNCIOS PUBLICITÁRIOS
Considering the expressive presence of publicity images nowadays, this research was proposed aiming at understanding deeply the meaning of advertisement with nature images through pedagogical workshops. The study consists of a qualitative analysis besides being a case study. Considering that advertisements are widely spread in our society, the Cultural Studi
Publicado em: 2008
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15. Os slogans na propaganda de medicamentos: um estudo transdisciplinar: comunicação, saúde e semiótica
Studying slogans as advertising messages is a rather complex task, particularly medication slogans, which, in addition to seeking to be objective, concise, and persuasive characteristics that are peculiar to slogans , must also be concerned with the regulations that govern this type of advertisement in Brazil. This thesis proposes a transdisciplinary study o
Publicado em: 2008
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16. Fotojornalismo: realidades construídas e ficções documentais / Fotojornalismo: realidades construídas e ficções documentais
Our trajectory in photojournalism, marked by thirteen years of work as a reporter and photographic editor of the company Empresa Folha da Manhã S.A. allowed us to know, in practice, the process of creation an photojournalistic image. Despite the international production relatively abundant and the work of renowned Brazilian professionals in the area, the pr
Publicado em: 2008
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17. Elementos lingüísticos no discurso publicitário
This project aims to explore the verbal and non-verbal languages used in publicity campaign ads of a nationwide magazine (VEJA). The publicity presentation of objects of any kind is so powerfull that can, undeniably, be contested. It attracts the readers from all the sides. The statements presented in the messages come to meet the consumers expectations, mak
Publicado em: 2007
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18. Mapeando fundamentos do Constructo Neuromarketing com profissionais de empresa de publicidade
This study aims to acknowledge the domain level and influence of the neuromarketing construct. This is done considering professionals at advertising agencies in Brazil. The presence of concepts related to this new approach is very little divulged, and there are little analysis performed on this area. Thus, the research is of qualitative and exploratory natur
Publicado em: 2007
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19. RELAÇÕES DE GÊNERO NA PUBLICIDADE: PALAVRAS E IMAGENS CONSTITUINDO IDENTIDADES / GENDER RELATIONS IN ADVERTISING: WORDS AND IMAGES CONSTRUCTING IDENTITIES
Este trabalho aborda a construção discursiva do gênero social na publicidade. Nosso objetivo será analisar as relações de gênero em anúncios publicados em revistas, verificando as feminilidades em relação às masculinidades. O corpus do estudo consiste em dez anúncios, sendo que cinco contêm representações femininas, e os outros cinco contêm r
Publicado em: 2007
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20. Apropriações de imagens artísticas e arquitetônicas pela mídia / Appropriation of artistic and architectural images for media
Este trabalho apresenta releituras de imagens consagradas na história da arte e da arquitetura, constantes em materiais publicitários e em veículos de comunicação, assim como em fachadas arquitetônicas, visualizadas na cidade de São Paulo, no período que compreende a virada do século XX para o XXI. As releituras publicitárias focam as imagens que s
Publicado em: 2007
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21. Processo de Escolha de Bancos de Imagens: Aplicações no Marketing Business to Business
The general objective of this research is to verify which attributes are most relevant to a stock photography agency that represent the purchaser's standards of choice. For this objective to be accomplished, qualitative interviews with the customers of stock photography agencies had been made in order to raise the attributes considered with relevance in th
Publicado em: 2007
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22. LEITURA DE IMAGENS CONTEMPORÂNEAS: Uma prática necessária na Educação
The main idea of this dissertation is to argue regarding the necessity of an educative action aiming at to the reading of the images. It is in this direction that we understand the contributions of Roland Barthes as a valid theoretical referencial for the discussion. This author understands the image as a language, describing its internal structure and its r
Publicado em: 2006
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23. A linguagem das marcas de calçados da moda: um enfoque publicitário / A linguagem das marcas de calçados da moda: um enfoque publicitário
The general objective of the study is to investigate the aspects of the advertising language of the chosen brands for the study of cases (Sândalo; Carmen Steffens and Democrata) taking as a reference the commercial advertising (print media advertising) of the trendy shoes. It is necessary to consider two essential aspects in the communication process: the e
Publicado em: 2006
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24. Esplícitos engodos - Desejo e erotismo na ausência do corpo
The present research examines the construction of the erotic message in advertising images which do not show bodies and do not bring an authentic subjectivity. If an absence is configured, the image, that still has sexual effects, seems to do it through clues of an absent simulacrum, through references to sexual elements, or through a simulated simulacrum. W
Publicado em: 2006