Ads Advertising Market
Mostrando 1-5 de 5 artigos, teses e dissertações.
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1. Da fantasia à realidade, da realidade à fantasia: aspectos culturais, históricos e mercadológicos das campanhas publicitárias de games
A pesquisa tem como objetivo geral compreender como as empresas fabricantes de consoles de videogames da última geração (Sony, Microsoft e Nintendo) utilizam a publicidade para atingir os consumidores. O corpus de análise e interpretação delimita-se em oito peças publicitárias audiovisuais e o período de análise é de 2010 a 2011. As estratégicas
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 23/04/2012
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2. PUBLICIDADE AUTORREFERENCIAL DO DIÁRIO GAÚCHO: ENCENAÇÕES DO PRODUTO MIDIÁTICO E DO LEITOR
In this work the focus given to the printed newspaper goes beyond the function institutionalized in the social construction of reports and is focused on the notion product media to be "sold" the advertising market. The attention is back to ads that reference the vehicle of communication in which being published as self-referential ads. The main goal is to in
Publicado em: 2010
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3. A produção e a atualização dos valores na publicidade contemporânea: um estudo comparativo das publicidades de calçados esportivos do final do século XX e início do século XXI
This thesis aims at identifying and analyzing those values which are present in contemporary sports shoes advertising from the semiotic theory of the French-origin text perspective, showing how speech both reflects and updates these values in a dialogic relation with other texts in order to achieve its communicational ends. Given that the sports shoes market
Publicado em: 2010
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4. FILTRAGEM COLABORATIVA APLICADA A PUBLICIDADE DIRECIONADA / COLLABORATIVE FILTERING APPLIED TO TARGETED ADVERTISING
The emergence of the World Wide Web represented a new advertising opportunity available to any company: The possibility of global exposure to a large audience at a very small cost. As a result, a whole new industry has emerged by offering services related to search advertising, in which an advertiser pays for a prominent position in lists of ads. In order to
Publicado em: 2008
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5. Sobre publicidade direcionada baseada em conteúdo
The current boom of online advertising is associated with the revenues originated from search advertising, which has become the driving force sustaining monetization of Web services. According to Forrester Research, search advertising revenues were projected to grow from US $3.6 billion in 2004 to US $11.6 billion by 2010. Actually, numbers might be quite la
Publicado em: 2006